YouTube's ad revenue stood at $29.2 billion in 2022, just up from $28.8 billion in the year before, making up just over 11 percent of Google's total annual revenue.Ĭrucially, though, YouTube banked $7.96 billion from ads in the final quarter of 2022, down nearly eight percent from a year-ago's $8.63 billion.
It feels as though the video giant has been stepping up its advertising, pushing more and more unskippable promos to viewers. We're kinda surprised it's taken YouTube this long to tackle online advert refuseniks head on. YouTube's terms of service, last updated in January 2022, do not explicitly ban or even mention ad blockers, though there are broad statements in there forbidding, say, the modification of video content and the circumventing of parts of the service, which we suppose might cover browser extensions and other tools that strip out ads from pages.
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